Attract more new patients by expanding your practice marketing strategy
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Dental postcards and direct mail have long been the go-to strategy for dental advertising, but your digital marketing strategy is equally important (if not more important) if you want to reach new patients when and where they are actually making decisions.
A comprehensive dental marketing strategy must include email marketing and social media marketing, and that's where we come in. Marketing for dentists doesn't have to be a time-consuming, full-time job. Dental Intelligence provides you with a vast library of professionally designed email marketing templates and social media templates, so all you have to do is customize and send/post.
Whether you're looking to get your dental practice in front of more potential patients or stay top of mind with existing patients, social media is a great place to connect. Our beautifully designed social media templates make it easy for you to maintain a consistent social media presence as part of your dental marketing plans, without needing to sink hours into content marketing efforts or purchase services through expensive marketing companies.
From oral care tips to hygiene reminders to holiday greetings, our robust templates library will help your dental practice stand out on social media pages and reach your target audience. Just copy the photo and caption and post on any social media sites you use to engage patients and potential patients.
Your email content is only as good as your email marketing techniques, and our robust filtering capabilities help you make sure your dental marketing efforts are getting in front of your target audience. Dental Intelligence Patient Finder helps you build custom lists for different types of dental marketing campaigns.
Build a list of all new dental patients to send a welcome campaign that helps you build strong patient relationships right out of the gate
Create a list of all your patients without insurance on file and send a campaign advertising your in-house membership plan
Do you offer Patient Financing? Make a list with all those who have unscheduled treatment greater than $500 and encourage patients to learn more about your payment plans or get prequalified
Getting the right message in front of the right patient is half the battle. And once you've narrowed in on your target audience, you can pull from our extensive library of marketing email templates to quickly customize and send to patients. Easy peasy!
Patient Net gives your dental office the tools it needs to capture leads. Engage with them now easily from your Dental Intelligence dashboard and then add them to your practice management software later, once they've scheduled.
When potential patients contact your dental practice but don't schedule an appointment, there is still plenty of opportunity to turn those inbound calls, texts, or emails into new patients. Create a profile for these potential patients and save them in our Patient Net so you can continue to nurture those relationships over time as part of your dental marketing plan.
Incoming texts will automatically create a new patient profile with contact information if the number doesn't match an existing patient, and if you're using our Swell Webchat integration, incoming chats from your business website will do the same. Use email and Voicemail Drop marketing to nurture those leads toward becoming new patients. Once they've scheduled an appointment, automatically sync their profile to your practice management software so you can start sending appointment reminders and forms.
Another crucial component of a successful dental marketing plan is gathering patient reviews. Most people turn to online reviews when making purchasing decisions, and choosing a new dentist is no exception. When a potential patient searches Google for a dentist near them, positive reviews help your practice stand out from other practices, provide more credibility, and ensure that your business listing shows up near the top for your local audience.
Google My Business reviews help with search engine optimization and make sure your dental practice gets found by more patients online. To rank high in Google search results, your GMB listing needs to receive patient reviews regularly. Collecting Google reviews for your dental practice doesn't have to be difficult — easily encourage patients to leave a review after their visit with an automated Review Request, or with our Swell Integration. Simply customize your message, turn on the Review Request feature, and watch the reviews start rolling in. Positive patient reviews are the best dental advertising your team can get.
Print marketing, direct mail, and phone calls all have their place, but if you want to get the biggest bang for your buck, a solid digital marketing strategy will help your dental practice get more new patients at a fraction of the cost and time invested. Dental Intelligence has the tools and resources to help you take your dental marketing to the next level and grow your practice.
Where does your practice stand? Where is it headed? What needs to happen to turn your goals into your reality? Those answers are just a few clicks away, and we’ll prove it to you one-on-one.
Schedule a demo today to stay in control of tomorrow.
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