What adjectives would best describe your dental office environment? You may not think much about the overall mood and atmosphere at your dental practice, but it has a significant impact on the happiness and productivity of your staff and the satisfaction of your patients.
However, building a positive company culture isn’t something that can happen overnight. Read on for expert tips to help dental practices foster an uplifting environment and ensure that every patient leaves happy and satisfied.
The Importance of Creating a Positive Environment and Company Culture
Your dental office environment impacts not only the patients but also your staff. Consider these statistics that demonstrate the importance of creating a healthy and positive workplace culture:
- Happy employees are 12% more productive1
- Approximately 56% of workers2 agree that a strong workplace culture is more important than a big salary
- Happy employees take 10x fewer sick days3 than their unhappy counterparts
- Voluntary turnover increases by 50%4 in high-stress work environments
Ultimately, the general atmosphere of your dental office has a considerable impact on productivity and profitability. Patients may also be able to sense when staff are unhappy, impacting their experiences as well.
5 Steps to Help You Build a Happy and Healthy Work Environment for Dental Staff and Patients
1. Start a Patient Loyalty Program
Creating a positive dental office environment involves more than just focusing on the happiness of your staff. Instead, put your patients in the spotlight by starting a patient loyalty or reward program.
If you don’t know where to begin, that’s okay. We’ve already done all the hard work for you with the Patient Loyalty Program from Dental Intelligence. Patients can earn points for completing tasks, like showing up on time or referring friends and family. Then, they can redeem those loyalty points for rewards. It’s an effective way to enhance the experience of dental visits for your patients, boost satisfaction, and create a fun and positive work environment.
2. Foster Strong Communication Among Staff
The breakdown of effective communication is one of the biggest contributors to an unhappy and toxic work environment. To improve the lines of communication, start by implementing an “open door” policy. Create a safe space where employees can speak their minds without feeling any judgment or ridicule.
Another effective way to improve communication between your staff is by utilizing technology. For example, at Dental Intelligence, we offer Team Chat, a centralized dashboard where your staff can communicate individually or in groups. Our Morning Huddle is also an excellent way to start each workday with efficiency and open communication.
3. Create a Comfortable and Inviting Office and Waiting Room
Many people experience symptoms of anxiety at the dentist. If your office and waiting room are drab, uncomfortable, dirty, or too “sterile,” their dental anxiety will inevitably increase.
Of course, the exam rooms need to be clean and sanitary. But, the waiting room should feel warm and inviting and have comfortable seating for patients. Offer free Wi-Fi, purchase quality furniture, and use artwork or décor that promotes feelings of relaxation.
4. Recognize Your Staff’s Achievements and Successes
When employees feel their hard work is valued and recognized, they become happier, more engaged, and more productive. You can show your staff how much you appreciate their hard work and value their contributions by celebrating every time an employee achieves a goal or succeeds at a difficult task.
You could throw potluck dinner parties, splurge on a catered lunch, or hold out-of-office get-togethers. Celebrating successes fosters team bonding and keeps motivation levels high.
5. Build Genuine Relationships with Your Patients and Employees
One critical key to creating a positive company culture within your dental office is by establishing relationships with your team that count. Take that same genuine approach with your patients. Be kind, patient, and caring. Show empathy and respect. If a patient or team member is talking to you, don’t just nod. Stop and really listen to what they’re saying.
Build a Happy and Productive Dental Office Environment with Dental Intelligence
At Dental Intelligence, we offer advanced solutions for dental professionals to help them streamline their practice, boost productivity, and increase patient satisfaction and retention. With the advice we just discussed, you can build a positive dental office environment with friendly staff, happy patients, and – best of all – a bigger bottom line. Schedule a demo today and see how we can help you intelligently shape the future of your practice.
Resources
1 Warwick