Sherrine Washington from R.E.A.L. Talk Consulting leans on her clinical background as a cognitive behavioral therapist to share how her unique, empathy-centered approach helps patients feel heard, seen, and say 'yes' to Tx with ease.

Dr. Steve Katz gives us the full picture of what it takes to increase case acceptance in a truly authentic and meaningful way that will leave you feeling motivated and empowered.

Listen to hear about the misconception of hygiene being a loss leader, why understanding the business aspect of dentistry is important, KPIs, the metrics of diagnosing & treating perio, practice growth by keeping hygiene reappointment high.